About

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About LUV

Listen Uplift Vent CIC was created to provide women and young girls with a platform to develop, grow and be the best that they can possibly be. LUV CIC is built around three key fundamental values, which are:

EMPOWER

We provide space and opportunities to inspire self belief, supporting more women to reach their potential.

EDUCATE

We provide a range of programs that help girls and women acquire the necessary skills to become more resilient, more skilled and have a greater level of knowledge on aspects that are important in their lives.

ELEVATE

We increase self belief and self-LUV in girls and women so that they can be elevated which will help them have continued growth and success. LUV CIC provides a range of targeted interventions that seek to motivate, inspire and impart lasting change in women of all ages and backgrounds.

Meet The Team

Sara Maynard= Chief Executive Officer (CEO)

Meet Sara Maynard, the heart and founder of LUV CIC — Listen Uplift Vent. Based in the West Midlands, Sara’s mission is simple but powerful: to help people love themselves, find their voice, and live with confidence. Sara is dedicated to empowering individuals to Empower, Educate & Elevate their lives.

Drawing on years of experience working within Walsall Children’s Services and as a Family Liaison Officer Sara brings deep insight into the challenges faced by families and young people. LUV CIC delivers engaging, practical, and empowering programmes such as LUV Yourself, EmpowerHER, Abuse Is Not LUV and Talking Truth with LUV — tackling issues including self-esteem, confidence, healthy relationships, social media awareness, and emotional wellbeing.

Since its launch in 2019, LUV CIC has worked with schools, local authorities, Police Crime Commissioners, The National Probation Service and community partners to create safe spaces for women, girls, and young men to thrive. Through initiatives like LUV Programs. Sara continues to build a movement that inspires positive change, strengthens communities, and uplifts voices that deserve to be heard.

After facing her own challenges and rebuilding from setbacks, Sara turned her pain into power — and her vision into a movement that continues to empower, educate, and elevate others every single day.